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“If you find a squirter, marry her.”
That’s the tweet that’s currently taking over Twitter, with shocked reactions in replies and quoted tweets asking, “What on earth is going on?”
The tweet was not inadvertently sent from a politician or a hacked company’s account.
RadioShack’s “Squirter” tweet went viral on Wednesday.
Credit: Mashable Screenshot
It was tweeted by RadioShack… intentionally.
But why would RadioShack tweet something like that? It’s simple: RadioShack is now a cryptocurrency company.
A screenshot of the RadioShack Swap homepage.
Credit: Mashable Screenshot
That’s correct. RadioShack has panned to blockchain and launched its own crypto exchange called Radio Shack Swap. The company even has its own sign called $RADIO, which is currently trading at around one cent. (That crypto crash appears to have knocked it down by two-thirds of its pre-crash value.)
The tweet may have been deleted
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The tweet may have been deleted
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If you visit RadioShack’s website now, you’ll see that electronic junk is still being sold there. But at the heart of the main site is the RadioShack cryptocurrency platform.
RadioShack’s main website is currently focused on promoting its cryptocurrency platform.
Credit: Mashable Screenshot
To appeal to the libertarian crypto “degens” (crypto slang for “degenerate” as some crypto advocates call themselves), the 100-year-old electronics store has also taken to posting “edgy” content on Twitter. And while the since-deleted “Squirter” tweet may be his most attention-grabbing success yet, it’s not the first time the account has gone viral because he’s shocked to see your dad’s slum for old ham radio spares using it post some tweet-then-delete Edgelord humor online.
“who else high af rn” tweeted the @RadioShack account on June 16th.
The tweet may have been deleted
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“Taking the second half of an edible after not feeling anything for the first half is always a bad idea. This candy bar got me out of here while I was fighting for my life,” it said on June 28.
Edgelord RadioShack.
Credit: Mashable Screenshot
“This guy fucks,” @RadioShack replied to a user who posted a photo of his old RadioShack “Battery Club” card.
“Congratulations on landing your new giant metal rooster Elon,” the account sent as answer to Elon Musk on 17.
RadioShack’s transition from your grandfather’s electronics retailer to its current incarnation as a cryptocurrency pumper came after the company was acquired by Retail Ecommerce Ventures (REV) in 2020. This comes after a turbulent period for the company, during which it closed a number of stores and filed for bankruptcy. When REV bought the company, RadioShack only had 400 physical retail locations, Low from its peak of 7,300.
REV is owned by Tai Lopez, whom YouTubers know as the internet marketing guy who has long filled the platform with pre-roll video ads promoting get-rich-quick programs. Perhaps his most famous YouTube Video Ad is “Here in My Garage” in which Lopez shows off his Lamborghini. It currently has more than 71 million video views.
This isn’t Lopez’s first venture into the crypto space. Earlier this year, he launched his own line of NFTs, which happened quickly referred to as fraud by critics who claimed that Lopez “skimmed the funds” once a user would mint an NFT.
Seth Green paid nearly $300,000 to get his stolen Bored Ape NFT back
If REV succeeds with its crypto vision for a revamped RadioShack, maybe other companies will make the pivot as well. Over the years, REV has acquired a number of legacy brands from Lopez, including Modell’s Sporting Goods, Dressbarn, Linens ‘n Things and Pier1.
Wicker Basket Coin, anyone?