Apple’s Competitor Protection Act dictates that if one competitor drops out, another must step in. That’s how it always was and that’s how it always will be.
What is that?
I’m sorry, quantum mechanics denies all knowledge of this law and states that there can be so many Apple competitors who want to try.
You’re not my boss, quantum mechanic!
The Macalope is told that quantum mechanics is actually its boss.
Well whatever, that’s what happened this week.
“Meta’s Apple Watch competitor is now on pause as the company focuses on AR/VR”
“We’re going from dystopian personal tracking devices to dystopian face huggers.” Nice. Very branded.
…Meta was working on a new smartwatch with a built-in camera to compete with the Apple Watch. Now the Facebook parent company has stopped developing this wearable as it focuses on the Metaverse.
Well, that’s just great! So how is the Macalope constantly tracked and every move it makes and all its biometric data sold to advertisers? Will he have to collect and sell this information? even? That sounds like a lot of work! If we can’t rely on Meta to track and sell all of our movements and most personal information to advertisers, then who can we rely on?!
Unfortunately, you’re going to get stuck with that stupid privacy-pushing Apple Watch. So don’t expect furniture ads to pop up on your Instagram feed the next time you walk through an Ikea.
Trying to compete with the Apple Watch at the moment seems like trying to run uphill through a waist-high custard chute. It’s possible, but you have to be quite dedicated.
So how about a new smartphone instead?! Ah, that’s the ticket.
Yes, while the Fire Phone and Essential Phone both ended up in the trash heap of would-be iPhone killers, dope keeps sprouting forever. Welcome – and the Macalope is required by law to say so here Not make up that name – the Nothing phone.
“Nothing’s first smartphone is aimed at Apple, not OnePlus”
After the moderate success of its Ear 1 earphones, Nothing is making its way into the smartphone space, going so far as to unveil its offering a month early. Yes, soon everything will change. And what will it change? Nothing.
But Nothing isn’t ready to talk specs or pricing.
Take your time.
How does it look like? It looks a bit like an iPhone 11 with a clear back. And based on this video by Marques Brownlee, it has LED light strips that convey charging and ringing tones and help with night shots. Nice, but with vendors able to ship always-on screens for the iPhone anytime soon, it doesn’t look like lamps will last long.
The UI, a skinned version of Android that looks something like a European train station status board, is certainly a different look that’s likely to appeal to some consumers looking for a change, but it’s not likely to see many switching platforms will. And now it looks like it won’t even launch in the US. While Nothing’s Carl Pei may be throwing away features of the iPhone his company hopes to compete with, it’s a bit like saying the Macalope likes Taika Waititi’s movies so much he expects to be friends with him one day becomes.
(But seriously, Taika, if you’re reading this, give me a call.)
IDC’s Francisco Jeronimo is a little suspicious the transformative powers of the nothing phone.
i see some [sic] a lot of hype around the @nothing phone I assume there is nothing special about this phone apart from its case and a lot of online marketing. Hope you will prove me wrong @getpeid
When so little is known about the device other than wanting to compare it to the iPhone, the Macalope tends to agree.